The Mexican Pavilion at Expo Milano 2015

  • Mexique-(1)
  • Mexique-(10)
  • mexique_nuit
  • Mexico_pavilion_Expo_Milan

Project data

• Architectural firm: Loguer Design
• Project manager: Nussli
• Floor area: 1,910m2
• Usable surface area: 3,000m2 on 2.5 floors
• Traffic capacity: 11,000/day

  • • Facade: Soltis FT 381
    • Shadesails: Précontraint 702

  • Pavilion inspiration
    The architecture of this ephemeral building takes its inspiration from maize, or corn, the quintessential Mexican food, and, more precisely, ears of corn. Mexico brought maize to the world and it is now the planet’s most widely-grown grain. In pre-Hispanic tradition, Humans were not created by God, but were created by maize and with maize.

    Francisco Lopez Guerra from Loguer Design

    Francisco Lopez Guerra

        “We were looking for a material that would let us turn the concept of the pavilion into reality. The pavilion’s visual impression must immediately bring to mind the theme of the site and its messages, which we chose to integrate in the leaf of a corn stalk,” says Francisco Lopez Guerra, architect and project manager. “We were able to meet this challenge through geometric precision and specific materials that necessarily had to possess the following characteristics:

      • translucency – the material needed to let in natural light;
      • transparency – by day, from the inside to the outside, while preserving the mystery of the location when viewed from the outside; and by night, because the material had to aesthetically enhance the building and turn it into a source of light;
      • and the needed wind protection, creation of shade and cooling.”

    Franscico Lopez Guerra also adds: “The pavilion was designed to later become a traveling museum. It had to be lightweight, portable and straightforward to reassemble. The choice of Serge Ferrari materials means the Mexican Pavilion is one of the earliest-completed structures at the Expo, ready 50 days before the event opening.”


    At your disposal

    A project? A question? Around the world, Serge Ferrari sales and specification teams follow you in your projects. To reach your nearest Serge Ferrari contact, fill in the form "A project? A question?" or click on the map for contact information.
    Who are we?

    The Serge Ferrari Group

    • Group3
    • Serge-Ferrari-Industryjpg3jpg
    • Stadium-covers-PRECONTRAINT-
    • Group2
    • Decolit-251-2
    • Serge-Ferrari-Furniture-Batyline6
    • Serge-Ferrari-Streamline1
    • les_specialites_1-620x320
    • les_essentiels_5-620x320
    • Serge-Ferrari-Bioenergy-2jpg
    • Soundforms-5
    • Group1

    The French manufacturing group Serge Ferrari is a leader in the flexible composite material sector.

    As the inventor of Précontraint Serge Ferrari technology, we design and manufacture flexible high performence composite materials for architecture, yachting protection, industry, furniture, equipment protection, health, environment and visual communication sectors.

    Précontraint Serge Ferrari patented technology


    This technological leap forward enabled the fledgling company to very quickly make a name for itself in the field of composite materials.

    Swiss made expertise


    Serge Ferrari’s Swiss production unit expertise is long-time recognised in the field of speciality products requiring “Swiss Made” top-of-the range quality, innovation and technology.

    Our commitments

    Serge Ferrari’s sustainable development strategy: a source of performance

    • Serge-ferrari-tensioned-ceiling5
    • Outdoor-façade-blinds-Soltis-92-6
    • Stamisol-facade-composite-mesh5
    • Indoor-Hall-blinds-Soltis-86-6

    Materials that meet major challenges

    Serge Ferrari composite materials are specified by major international architects because their lightness, low physical density and performance characteristics all contribute to a sustainable approach to construction. These materials combine insulation, translucence, lightness, strength and stability. In particular, Précontraint technology provides them with the best weight/performance ratio and long-term stability, enabling them to be fully in phase with mankind’s natural resources challenge: to do better with less and for longer.

    Texyloop: unique and operational recycling chain


    Texyloop is:
    • the polyester-PVC composite material recycling technology,
    • an industrial plant located at Ferrare in Italy

    Photo Library

    Serge Ferrari in images

    > View all the photos