Outdoor communication world leader JCDecaux (street furniture, large format displays and airport advertising) places sustainable development at the very heart of its concerns. JCDecaux has decided to place its trust in the Texyloop process, Serge Ferrari’s operational recycling network, in relation to managing its advertising fabrics’ end of life and accompanying advertisers, increasingly committed to sustainable approaches.
This represents a strategic issue for JCDecaux since communication support usage is short-lived by definition, while its constituent material is very long-lived! Implementation of an efficient, operational solution is therefore essential.
An innovative, unique process
Different recycling technologies have been studied: from the most simple, involving only shredding, to the most demanding and absolute.
The Texyloop process was a natural choice because it offers a second life to materials used by JCDecaux through conversion into second generation raw materials. The unwoven polyester fibres and PVC granules resulting from Texyloop processing enter effectively into the composition of products as varied as impervious membranes, car bumpers or fenders, soles, hoses, polyester yarns and textiles, unwoven materials for insulation and filtration, and certain Serge Ferrari composite materials.
An operational partnership
A stringent specification has been drawn up in relation to logistical requirements: collection, very strict acceptance criteria, material reception monitoring records, recycling effective within 6 months. JCDecaux has entrusted Texyloop with over 30 tonnes of fabric for recycling since the start of this partnership, beginning 2013. After inspection, weighing and shredding in France, the material is transformed at the Texyloop® recycling facility in Italy, where the new raw materials start their life.
“This voluntary approach embodies one of JCDecaux’s major commitments: we wish to exceed our customers’ expectations. The global, open approach enshrined in Texyloop®, whose operational sites we have visited, ensures real product traceability and convinced us to establish this partnership entirely at our cost”, explain Virginie GATIN, JCDecaux Sustainable Development and Quality Manager
Significantly reduced impacts
Based on Life Cycle Assessments (LCA) conducted by environmental consultant EVEA, a comparative environmental impact study implementing various end-of-life management scenarios (burial, incineration) shows that the Texyloop solution generates the following savings:
• 7,000 m3 of water
• 58.8 tonnes of CO2